Without a hesitation, your website is the face of your nonprofit on the Internet. It’s perhaps the only aspect of your company many potential visitors will interact with, before deciding to donate money. When visiting your website, they should feel confident and comfortable. They should also be able to absorb enough information to understand your nonprofit’s themes and goals.
Your nonprofit’s website should also encourage people to donate in some clever yet subtle ways. Let’s look at some aspects of a good nonprofit website that helps raise funds for its cause.
1. Good Design
Nowadays, people on the Internet expect websites to have modern interfaces. Your website should look clean, pleasant, and be easy to navigate. It should be optimized for computers and devices. Please also consider selecting a welcoming color scheme. Colors like green, gold, and white are usually a safe bet.
2. Fast Interface
The modern Internet user expects websites to load quickly. If a website takes more than three seconds to load, a potential donor may leave. Work with your plan team to ensure that your website runs fast on computers and mobile devices.
3. Prominent Donation Graphics
Nonprofit websites that successfully raise funds usually have prominent “Donate Now” buttons. Ensure that the button has high visibility without being overbearing. Typically, a good nonprofit has its donation graphic at the top-right of the navigation bar.
An excellent way to draw attention to your donation button is to use contrasting colors. For example, if every other button on your website is green, the donation button could be red to stand out. Work with your web designer to develop optimal aesthetics.
4. Top Security
Modern Internet users have significant concerns about fraud because of online scams. You should ensure that your website has top-of-the-line security to protect your nonprofit and your donors. For starters, get an SSL certificate for your website. An SSL certificate enables encrypted communication, mitigating the risk of hackers intercepting sensitive data. Please also use secure nonprofit case management software when managing key cases and relationships to protect your donors.
For your website to showcase trust, add your nonprofit’s registration number to your website and donation pages. Listing accreditations and trust markers associated with your nonprofit will also help generate confidence.
5. Search Engine Optimized
Your website won’t generate the right traffic numbers if people can’t find it on Google. It should rank highly when people search for your nonprofit’s name. Look up tips and tricks to optimize your website for search engines. Additionally, publish some guest blogs on nonprofit pages that link back to your website.
Carefully utilize pop-ups on your website to remind visitors to donate. A cleverly designed lightbox pop-up that fills the whole screen is impossible to miss and can help direct attention to your online fundraising. However, it’s important to use pop-ups sparingly. Avoid bombarding visitors with them or they’ll disengage with your website. You can use a lightbox pop-up for a visitor that has spent some time on your website. Such a pop-up can give them the push they need to donate to your cause.
These six essential tips can help your website generate funds from online visitors.
Review Essential Nonprofit Website Fundraising Design Tips.