When it comes to businesses and mobile applications, there is a huge misconception! Most newcomers believe that you only need a mobile app when you hit it big like Walmart or Amazon. Ever since almost all activities are making their way to mobile applications, businesses of every size are joining the bandwagon. If you belong in the former group — this article is just for you!
1. Available to Customers
An average of 3hrs and 43 minutes is the time an average American spends on their mobile devices. It’s true that this time is a blend of more than one application but let’s not disregard the fact that your business needs to get in that app list! The more you’re visible and easily available to the customers, the better it is for your business.
2. Service at their Fingertips
There are a lot of functions that apps serve which makes it an injustice for your business to not have one in its name. It puts your business and all the services that you’re right at the fingertips of your customer base. For each and every piece of information that you’d want your customers to know, you can add in an app and give access to them. It encourages direct interaction and helps build a better bond with them.
3. You Have Competitors
You need to stay ahead or at least alongside your competitors. Staying behind isn’t an option. No matter what your business is, chances are that your competitor already has an app for it. You gotta catch up because you might already be losing customers to them just because your customers have easier access to their services.
4. Brand Recognition
The more platforms you have to spread awareness of your brand, the more chances of conversions. An app keeps your audience in one place and gives you the control and opportunity to increase engagement. Over time, the audience that you successfully engage will have a better image of your brand and sooner or later buy the service or product you’re selling.
5. Customer Loyalty
Gaining customer loyalty is another major reason you should use a service like react native agency to build an app. Marketing is everywhere — television, browser, billboards, and whatnot. With so much going on in the surroundings, it is easy for your brand to lose its impact.
In this situation, the only thing that can save your brand’s bond with the customer is a connection that helps them see past other brands and stay loyal to yours. Not making any huge claims that an app will do wonders (it might though) but it sure will keep your customer closer and nurture a connection between you and them.
The bottom line is that building an app for your business is surely a win-win in almost all cases. Some exceptions are the cases where your clients are people who don’t use mobiles and that’s definitely a very small portion of the population. Now that you know why your business needs an app, what are you waiting for? Get started right away!