With the growing popularity of going online for every solution and increased mobile users, it has become important for brands to create a responsive website.
Now, what does it mean when we say a responsive website?
A responsive website is a highly flexible website and can be accessed from any given platform.
For instance, it will be not only accessible by laptops and desktops but also mobile, tablets, and other electrical devices with internet connection.
According to Statista, mobile traffic was responsible for more than 70% of the global traffic in 2020. The number is still increasing as the pandemic has forced people to spend most of their time at home.
People are now not only using the internet for official purposes but also for entertainment. People have found new ways to entertain themselves with platforms like Netflix (Online Streaming) and The Pirate Bay (Downloading).
In that context, we will discuss the importance of responsive websites and the best practices to succeed in 2022.
Best Practices For A Responsive Website
A responsive website is offered a lot of benefits over traditional websites. For instance, it has a flexible and fluid layout that enables it to adjust according to the device screen. This helps the business ensure a good user experience.
Furthermore, as more and more users use smartphones and access the internet, search engines prioritize mobile-friendly websites.
All things adding up, when you create a responsive website, you get:
- Better SEO performance.
- Increased traffic.
- Improved user experience.
- Faster website loading time.
- Higher conversion rate.
- Easy maintenance.
- Lower bounce rate.
1. Clean & Properly Sized Typography
Although your font needs to be easy to read on every device, you must use the right text size proportion for different devices.
When designing your website, ensure that the font is easy to read and at the same time big enough on smaller screens.
2. Easy-To-Find CTAs
The goal of almost every website is to drive visitors and complete the sale cycle. However, the sales cycle is complete only after taking action.
Your call to action button needs to be in clear vision to be easily accessible. In addition, while you have CTAs on your mobile screen, ensure that the buttons are big.
Your finger lacks mouse precision. It can really frustrate the users if the button size is too small.
3. Simple Navigation
Your small business website needs to adapt to all screens for a better user experience. In addition, you also need to ensure that smooth navigation remains constant on any device the website is accessed.
Furthermore, to ensure a great user experience, it is essential to keep all your links clear and the navigation simple.
4. Use Templates
You might think that you are cheating when using templates. Well, you are not alone. Why reinvent the wheel when others have taken care of it. You can simply use the best web design and implement it on your website.
That being said, working with templates also saves you a lot of time, especially when most templates you see are all responsive.
5. Get Rid Of Videos On Small Screens
Have you seen websites with background videos playing right after entering the website? That looks really cool, right.
However, don’t use it for small screens. Using this feature on a small screen can increase the loading time or make the mobile phone pretty slow.
What Makes A Responsive Website?
We have presented our definition of a responsive website. However, we know that the definition might still be incomplete, and many of you reading might not agree with us.
Well, that’s nothing wrong with that.
That’s how dynamic the online industry is.
If there is something you want to add to make this piece of information complete, feel free to do so. In fact, our readers will be pleased to have some other experts sharing their thoughts and practices.